As Lead Graphic Designer for Morris Elite, a youth soccer club supporting boys and girls across various age groups, I led the visual direction and creative execution for all brand, marketing, and promotional materials.

I developed a cohesive design system that captured the club’s energy, inclusivity, and community spirit. My work included:

• Brand Identity & Visual Direction: Created and maintained consistent branding across digital and print platforms. This included logos, team apparel, event signage, and internal assets.

• Social Media & Marketing Campaigns: Designed engaging visuals and short-form videos for social media promotions, matchday announcements, player highlights, and registration drives.

• Video Production: Produced and edited promotional videos to spotlight tournaments, player achievements, and community events, boosting engagement and visibility.

• Advertising Strategy: Supported recruitment and growth goals through targeted design for flyers, digital ads, and email campaigns.

My design approach focused on building a vibrant, youth-friendly brand that resonated with players, families, and fans, helping Morris Elite strengthen its presence in the competitive youth sports landscape.